A few years ago (in 2019) I had to close my first company which was a VR educational platform and a big reason for it was because Facebook changed their rules for the Oculus Store and decided to focus on gaming content and not accept the educational apps on their store. I realized at this point how fragile the businesses built on a centralized ecosystem are and decided to focus all of my energy on the web3 vision. Being able to build a fully decentralized social protocol has been on my mind since!