We think the composability offered by web3 social is going to be the killer feature. Being able to send a message from one app and have the recipient read it in a completely different app is going to be an attractive feature that can only be offered by fully decentralized social protocols. As more and more people are using social components built on the Orbis SDK the social graph of Orbis is going to become more and more useful which will get people to come back and motivate developers to build on top of our architecture